Overview
Altenar is a Malta-based B2B sportsbook technology provider that has built a solid position in the regulated European sportsbook market since its founding in 2011. The company's sportsbook is its lead product — comprehensive in-play coverage, competitive odds management tools, and a risk management infrastructure suited to regulated market operators.
The casino offering is available through aggregation partners rather than as a native product, which means casino-first operators will find the casino integration less seamless than providers with native casino builds. Sportsbook-first operators, however, will find Altenar's sports offering competitive and the regulated market compliance credentials solid.
Licensing & Compliance
Altenar holds MGA B2B licensing and has configured deployments across multiple EU regulated markets. Sportsbook-specific compliance (market suspension tools, responsible gambling sport-specific features) is well-developed.
White-Label & Customization
White-label capability is focused on the sportsbook product. Casino integration is available via third-party aggregation but is less tightly integrated than native casino/sportsbook platforms.
Time to Market
Sportsbook-only deployments: 8–12 weeks. Full sports/casino configuration: 12–16 weeks with third-party casino integration.
Markets & Localization
EU regulated market strength, particularly UK, Ireland, and Malta. Growing LatAm presence. CIS and African market coverage is limited.
Game Content
Casino game aggregation through integration partners — approximately 5,000 titles. The sportsbook's event coverage (7,500+ daily events) and in-play market depth are the platform's game-equivalent strength.
Pricing & Revenue Share
Competitive pricing for sportsbook deployments — revenue share in the 18–25% NGR range. The pricing is often cited as a commercial advantage relative to tier-1 providers for operators with more modest revenue projections.
Technical Infrastructure
Infrastructure is solid for sportsbook operations — the trading infrastructure handles in-play volume well. Uptime SLA is 99.5%.
Operator Support
Dedicated account management with sportsbook trading expertise available for operator queries. Response times meet standard industry benchmarks.
Pros & Cons
- Competitive sportsbook technology for regulated EU markets
- Competitive pricing structure for operators with modest volume
- Strong responsible gambling toolset for sportsbook operations
- MGA-compliant with established EU market deployments
- Casino is third-party integrated, not native — less seamless than full-stack platforms
- Limited geographic coverage outside EU and selected LatAm markets
- Casino game library narrower than casino-specialist competitors
Verdict
Altenar is a solid, cost-effective choice for sports-first operators entering EU regulated markets who don't require a native casino product as a primary revenue driver. The sportsbook quality is competitive and the pricing makes it accessible for operators at earlier stages of scale.